# Responsible for formulating/implementing Communication activities (Above and Below the line activities: Press, Radio, Outdoor, Retail Merchandising, POS Activities, Events, Customer Loyalty Programs, PR activities) across the circle.# Co#39;coordinating with Creative, Media Buying and PR Agency for ensuring that Communication is in sync with the Circle Requirements for creating the necessary visibility and driving Aquisition/Retension of subscribers for both postpaid and prepaid streams# Interacting with Department Head and Sales Heads and with Circle Operating Head to formulate Communication requirements for the Circle.# Maintaining regular contact with all 8 Circle cluster Sales Heads to ensure smooth implementation of Communication activities, obtaining feedback on cluster visibility requirements and ensuring that retail visibility for all 8 clusters is maintained with a regular supply of POS material and signage activity.# Deciding on appropriate media mix and vehicles for promoting the BPL mobile brand to subscribers, dealers and distributors through Events, Dealer Meets.# Leveraging PR (regular press releases and organizing for Press Conferences) to ensure that BPL Mobile initiatives are always in the news.# Keeping track of communication activities of Competitors# Responsible for all negotiations and buying for all Communication channels like Outdoors, Retail POS, Signage, Events and Customer Loyalty Programs# Responsible for formulating Circle Budget, coordinating with Finance Dept and maintaining control over expense/vendor


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Jimit Patadiya
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