
4th July 2008, 06:34 PM
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ADMINISTRATOR
Join Date: Jun 2007
Location: Ahmedabad
Posts: 8,948
Thanks: 6
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Brand Manager
* Responsible for creating marketing plan for particular segment /category on a quaterly and annual basis.* Responsible for monthly operational plan for particular segment/category.* Responsible for bottom line contribution for particular segment or category.* Responsible for budgeting and spend on ATL/BTL for a particular segment or category.* Responsible for consumer research studies for a particular segment or category.* Responsible for developing marketing campaign (both macro and micro level) both at customer and consumer levels for a particular segment or category.* Responsible for new product launch for particular segment or category.* Responsible for achieving the sales numbers for particular segment or category.KEY RESPONSIBILITIES:-* Experience: 4 to 7 years.* Qualification: MBA* Currently working as part of the marketing team handling brand management , category management or product development.* Currently responsible for market operation activity at area or regional levels.* Preferably experience in dealing with Advertisement agencies.* Preferably experience in doing consumer research.* Experience in automobile industry is preferable.* Willingness to travel minimum 10-12 days in a month.
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