Employers will need to develop a strong company brand reputation to attract top talent, a Chartered Institute of Personnel and Development (CIPD) recruitment conference will stress this week. According to figures from the annual CIPD talent management, recruitment and retention survey released last week, three-quarters of organisations that use employer branding as a recruitment tool believe it is effective. Tom Crawford, head of brand at Deloitte and Sara Hay-Jahans, head of industry recruitment and training at British Horseracing will explain practical insights about developing strong brand reputation values that will attract high-performing candidates. Jahans said: “Like many organisations and industries, British racing is facing challenges in recruiting and retaining staff across a wide range of areas. How racing brands and markets itself as an employer, both internally and externally, plays a critical role in our recruitment and retention strategies which, in turn, are...


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