HRM - McDonald's
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Anne Winslow

In this article I will discuss the human resource strategy of McDonald’s. The company is the leader in the fast food industry and it proves that the strategy the company chosen is right and efficient. All the details about employment in McDonald’s will be reviewed in this article.
McDonald's began in the USA in the USA in 1995 with one restaurant.
McDonald's is now the largest and fastest growing Quick Service
restaurant in the world. From New York to Newcastle the Golden Arches
have become a universal symbol for McDonald's.

McDonalds opened its first store in the UK on 1974 in Woolwich, London
and by the year 2000, it started to operate over 1000 restaurants.
The human resource management of McDonald's covers a variety of
activities. The term human resource management? Has largely replaced
the old-fashioned word personnel? Which was used in the past.
Human resources management within McDonald's

The key to human resources management is that it is seen as a
strategic concern for McDonald's. Rather than being simply a
specialised function (as a personnel management used to be), it is a
concern for all managers.

Managers across McDonald's are being given responsibilities for
selecting, motivating, developing and evaluating employees. All
managers are therefore taking on human resource responsibilities.
Employees are the most important resources in McDonald's, particularly
in creating a competitive edge.

The types of work covered by human resource management in McDonald's
are as follows:

A policy-making role ?establishing major policies that cover the place
and importance of people in McDonald's.

A welfare role, concerned with looking after people at McDonald's and
their needs.

A supporting role, concerned with helping other managers to develop
their work.

A bargaining and negotiating role, concerned with acting as an
intermediary between different groups and interests.

An administrative role, concerned with the payment of wages the
supervision implementation of health and safety laws, etc.

Human resources planning
Like all businesses, McDonald's require the assistance of staff to
carry out the daily activities related to the nature of the
organisation. The people are all-important members of staff to
McDonald's and fulfil a key role in its operation. McDonald's would
not be successful without of sophisticated technology, human beings
are responsible for setting up correctly, pressing the right buttons
and repairing it if it malfunctions.

Once inside McDonald's staff performs various duties in connection
with their roles and McDonald's expects their work to be of a
satisfactory standard, completed within a timescale and to be cost
effective. Training is provided to help employees improve their levels
of efficiency and this is rewarded with promotion or a bonus in
recognition of their efforts.

None of this would occur if the managers had not selected potential
workers in a careful way. The skills required can be identified and
matched against the abilities of people looking for work. If
McDonald's takes on staffs who are unsuitable, it can cause a number
of problems, e.g.

Poor productivity levels

Bad feeling among staff

Dissatisfaction about the job

High level of absenteeism

Customer complaints

Dismissal or resignation

The search for a replacement.


Human resources planning are concerned with getting the right people,
using them well and developing them in order to meet McDonald's goals.
In order meet McDonald's aims successfully, it is necessary to
identify the means of using people in the most effective way and to
identify any problems that are likely to occur (for example recruiting
the best people) and then coming with solutions.

Demand for labour
McDonald's demand for human resources is estimated by analysing its
future plans and by estimating the levels of activity within
McDonald's.
Methods of forecasting demand

Management estimates
Managers are asked to forecast their staff requirements. They will do
this on the basis of past, present and likely future requirements.
Work study techniques
Work-study specialists works out how long various jobs take, using
available machinery and equipment.
Provided they know what sales are likely to be, they calculate the
numbers of employees required and the hours they will need to work.

Supply of labour
For McDonald's to work out the supply of labour available it examines
the numbers of people available to work, how long they can work for,
their ability to do the required job, their productivity (output per
head) and other factors.
The supply of labour is made up of two sources:

Internal supply
Statistics and information is collected on employees already within
McDonald's. This will cover the following main areas:
The number of employees in a particular job. This figure will give a
broad overview of the number in McDonald's who already possess certain
broad categories of skills.
The skills available. It may be helpful to identify the current skills
held by the labour force and to see how many of these are
transferable.

Skills analysis. McDonald's needs to be sure that it has the right
number of people available at the right time but also with the right
skills. McDonald's, therefore, need to assess its present supply of
skills across its workforces and to identify the sorts of skills it
will require in the future.

A skills inventory of current employees will indicate those who have
received recent training and those who will require training. It may
be possible to meet the human resource requirements of McDonald's by
training and developing current staff rather than recruiting
externally.

Performance results. McDonald's gathers various informations about the
level of performance of various categories of current employees.
Promotional potential. An internal promotion changes the availability
of existing resources. McDonald's finds it useful to know how many
employees have the skills and the aptitude for promotion to more
demanding roles. In addition, McDonald's finds useful to know how many employees have the potential, with suitable training for promotion.

Mary Anne Winslow is a member of [
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