Organisations want executive coaches to have both a sound track-record in business and psychological expertise, according to research on buying trends in the UK coaching market. The research, by management consultancy Ridler and Co, found that 95% those organisations surveyed believed that it was important or very important for executive coaches to have had a prior career in business, which included working at a senior level. Some 85% of those polled said psychological expertise was also an important or very important asset for coaches. This does not mean, said Ridler and Co, that professional training in psychology was a must for coaches. Rather, it said, most respondents wanted coaches to be capable of dealing with challenging relationships with coachees that have a "difficult psychological dynamic". But 50% of respondents valued coaches who could provide psychometric profiling services. Coaches' continued professional development (CPD) was cited by 95% as very important...

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